Under the circumstances of changing international and domestic markets, the transformation direction of enterprises and the upgrading of products are the serious problems that every entrepreneur cannot avoid. Nantong Talter Garment Co., Ltd. has reviewed the situation, guided by the situation, based on the original industry, targeted at high-end technology, and stepped into the field of high-purity aluminum and gem grade high-purity aluminum oxide, which are high-tech and new materials, and has found a unique, feasible and promising new path of transformation.

Be prepared for danger in times of peace: turn to initiative early, turn to passive late

Nantong Talter Garment Co., Ltd. is an enterprise engaged in garment production and processing. In 2011, its sales were 300 million yuan, profits and taxes were 15 million yuan, and its current assets were 120 million yuan. A few years ago, when the sales volume of enterprises exceeded 100 million yuan and the development momentum was good, they saw the potential crisis of the clothing industry from the aspects of the development process of the clothing market in Japan, Europe and the United States, as well as the increasing shortage of labor in the coastal areas and the rapid increase of costs. The leaders of the company are well aware that the national industrial policy guides the transformation, the market conditions promote the transformation, and the time for the rapid development and good benefits of the original enterprises is conducive to the transformation, so it is necessary to take precautions and actively seek new ways of transformation and upgrading.

To this end, after extensive contact with universities and scientific research institutions, and on the basis of in-depth market research, the company has started to "walk on two legs": one leg follows the path of the original enterprise's technical transformation investment to improve the equipment level and labor productivity; One leg has taken a new path of enterprise transformation and development, and stepped into the field of high-tech and new materials.

Transformation options: choose the right direction and take the right path

The reason why the traditional clothing industry needs to transform is that it is labor-intensive and the market is turbulent and limited. Therefore, the transformation should "run in the opposite direction", take advantage of advantages and avoid disadvantages, choose high-tech, technology-intensive, encouraged by the national industrial policy, and have a large and urgent market space. After the establishment of such a basic idea, since 2000, the company has begun to explore new technologies, and has done research and development of molds, rare earth solvents and high-purity aluminum. Until 2006, the high-purity aluminum project was finally selected and Nantong Taide Electronic Technology Co., Ltd. was established.

After the project was selected, the company cooperated with Shanghai Jiaotong University, and the enterprise provided more than 1 million yuan of research and development funds to provide economic support and good working and living conditions for the research and development personnel. At the same time, the enterprise sent personnel to participate in the process of learning and research and development. After certain achievements in research and development, it also actively transferred 15% of its equity to the research and development personnel, further mobilizing the enthusiasm of the research and development personnel. In recent years, the company has cooperated with Dalian University of Technology to develop high-purity aluminum oxide with high-purity aluminum as raw material, and expand new development space with the integration of production, education and research.

Target positioning: high-tech, first-class products

The company aims at the highest quality of products of the same kind at each stage. The purity of high-purity aluminum produced by the company reaches more than 99.9999% (that is, the impurity content is less than 1/10 million). It is mainly used in electronics, chemical industry, TFT (thin film transistor), solar energy and other industries. It is a high-end basic material, and the majority of domestic demand depends on imports.

In cooperation with Shanghai Jiaotong University, the company has jointly developed high-purity aluminum purification process and equipment with international advanced level. After hundreds of tests, the company has gradually overcome the production process and equipment problems, formed the company's unique intellectual property rights process equipment and a complete set of production system, and rapidly formed the industrial scale.

The company's ultra-high purity aluminum purification technology and equipment with independent intellectual property rights have reached the international advanced level, achieved the large-scale production of ultra-high purity aluminum with purity greater than 5N5, and the product quality has reached or exceeded the international similar standards. It provides high-purity aluminum materials for the development of China's semiconductor, optoelectronic industry, aviation, aerospace and other fields, especially breaking the situation that China's ultra-high-purity aluminum for semiconductors is completely dependent on imports. It fills the gap of high-end materials for sputtering targets of large flat panel displays in China. Compared with the existing technology abroad, it has the advantages of simple process flow, accurate and stable control, and low gas element content.

Through technical research, the company successfully developed crucibles for high purity aluminum melting and casting, broke the foreign monopoly and applied for patent protection, solved the problem of secondary pollution in the process of high purity aluminum melting and casting, and filled the gap in this field in China. It has successively developed new products such as high-purity aluminum evaporation material, ultra-high-purity aluminum raw material, high-purity aluminum target blank, and further expanded the application range of high-purity aluminum.

In order to expand the market, the company invested more than 8 million yuan, successively purchased the most advanced international testing equipment from the United States and Germany, established a material testing center, and passed the national laboratory certification in 2010, marking that the company's high purity aluminum testing level has reached the national standard. The company has established long-term cooperative relations with well-known high-tech enterprises at home and abroad, such as Shenzhen Siemens, Shanghai Holly's Industrial Technology and Materials Co., Ltd., Iwata Corporation of Japan, Honeywell Corporation of the United States.

Prospect: extend the industrial chain and enter the big market

With the rapid rise of semiconductor, flat panel display and solar energy industries in China, the demand for high-purity aluminum oxide with high-purity aluminum as raw material has increased significantly. According to the prediction of relevant institutions, by 2015, China's semiconductor processing share will still exceed 35% of the global processing capacity, and the solar energy industry will continue to grow, and the demand for ultra-high-purity aluminum as an important raw material will exceed 800 tons/year, At present, China's ultra-high purity aluminum production capacity is only 100 tons.

Based on the original high-purity aluminum, the company cooperates with Dalian University of Technology to develop high-purity aluminum oxide for LED with high-purity aluminum as raw material. At present, it has passed the review of Nantong Municipal Development and Reform Commission, Safety Supervision Bureau and Environmental Protection Bureau, and entered the stage of civil engineering and equipment procurement. It is planned to produce 60 tons of high-purity aluminum annually and 100 tons of gem grade high-purity aluminum oxide this year; In 2014, it is planned to produce 300 tons of high-purity aluminum and 500 tons of high-purity aluminum oxide annually, with sales of 150 million yuan; The goal of producing 800 tons of high-purity aluminum, 1000 tons of high-purity aluminum oxide and 500 million yuan of annual sales will be gradually achieved.